Liz Truss, Steve Bannon and Tucker Carlson? Exploring the Ex- PM's Foray for Make America Great Again

Britain's shortest-serving prime minister, began the premiere of her YouTube show with a vow to expose "malicious actors" working to undermine the UK, United States and European nations. She explained she would lay bare how an "worldwide alliance of progressives operate to undermine the democratic process and the will of the people."

"Our focus will be on the political movement of Donald Trump and see how this can be accomplished in Britain," she said. "We'll be talking to the prominent voices of the Maga movement."

In advance of the show's launch, there was a notably ardent backer. "This marks the start of a kind of transformation," remarked John Solomon. His conservative media outlet Just the News will host the former prime minister's new broadcasts.

Establishing Ties in the Conservative Media Landscape

Compatriot supporters, such as a counselor supportive of Reform, played a role in her set up the Truss's program. The setup is competent, if basic. Truss has amassed ten thousand followers in her first week and her premiere garnered 67,000 views across the same period.

This represents a modest start, but in aligning with the journalist, Truss is being thrust into a established right-wing media network creating and spreading Maga talking points. Central preoccupations include alleged censorship by the traditional news outlets and a desire to remove a so-called administrative state – which Truss blames for the abrupt termination of her calamitous premiership.

"Just the News is not well-known beyond the pro-Trump media sphere, but it does have influence there, primarily thanks to John Solomon, who offers opinions on conservative outlets like Steve Bannon's War Room and has even questioned Trump," said Alex Hinton, who has analyzed the Trumpist political wave.

A Contentious Ally

Truss's attempt to import the pro-Trump media model to the UK has pushed her closer to controversial figures such as John Solomon.

He set up the platform in the wake of backlash following accusations of circulating inaccurate reports about Joe Biden's anticorruption effort in the Ukraine, as well as disputed reports about the former US ambassador to that country.

These allegations were repeated across the conservative press, with he serving as a frequent visitor on Sean Hannity's influential Fox News show. The former president personally promoted the journalist's work.

He wrote the allegations regarding Ukraine in a number of opinion pieces for the publication the political newspaper, after having been re-designated as an opinion writer when staffers raised concerns about his work. His claims were key in the then-president's request for the Ukrainians to probe the Biden family in 2019. This pressure led to impeachment proceedings against the president. Senators later found not guilty the commander-in-chief.

Weeks after Solomon left the Hill in autumn 2019, the publication announced it was conducting a assessment of his work concerning Ukraine. It concluded the journalist had relied on questionable informants and stated he "omitted key facts about primary contacts in Ukraine, specifically the detail that they had been formally accused or were the subject of inquiries."

Joining the Network

Solomon's own TV and radio guest spots are a sign of the political media environment the former prime minister is entering. He talked about his support for Truss's project on a show he co-hosts on Real America's Voice, a conservative television outlet that is the base for the conservative firebrand Steve Bannon and on which former Fox host Tucker Carlson also features. She has already spoken with Steve Bannon on one of her first podcasts.

Through her association with this media figure, the former leader has become a minor player in a much wider network of pro-Trump platforms that often cross-promote stories.

The journalist's podcast and Real America's Voice show have repeatedly hosted figures such as Mike Benz, a rightwing influencer whose criticism of the US Agency for International Development was referenced by the tech billionaire as justification for shutting down the international development organization.

A Global Media Play

Although her awkward delivery and professional woes have been mocked at home, a number of stateside commentators are not discounting her attempts to reinvent herself as a local version of the Make America Great Again press.

"One must regard people like Truss seriously, even if you may not want to interpret them word-for-word," stated Rob Flaherty, who was employed in the Obama White House.

"It was evident how in 2024 President Trump utilized that alternative press to spread his narrative. Undoubtedly that sphere transmits and affects conversation abroad. It looks quite apparent to me that the conditions in the Britain are akin to what enabled this parallel press sphere to flourish in America."

a political theory expert, said the online conservative ecosystem was already exerting influence in the United Kingdom.

"Digital media is borderless," he said. "There exists a sort of milieu within which ideas travel – sometimes taking an extreme form and occasionally in softer tones – but which is interlinked."

The academic said the growth of the internet-based right wing in the UK recently meant the "chance to have a larger effect is significant."

Global Goals

"The former PM and political figure Nigel Farage recently spoke at the CPAC, where I watched as they echoed pro-Trump themes before the {king of Maga|

Dana Hale
Dana Hale

Certifierad finansiell rÄdgivare med över 10 Ärs erfarenhet inom personlig ekonomi och investeringar.